Some mistakes that can make your hard-earned ranking plummet down

A web site will need regular maintenance, we all know that. But when a site needs to be taken offline for maintenance, browsers will get annoyed if you put up a “back in an hour” sign. Further, what if a search engine spiders your site during this time and sees the sign? It won’t recognize the sign and will simply assume that your other pages have expired and will remove them from the index. Now that would be a disaster! All your hard work going down the drain because of a stupid mistake. You will have to wait until the search engine spiders come back to your site and in this highly competitive industry, it might be too late. You should consider setting up a mirror site just to be safe and not lose ranking and customers during maintenance periods.

Here’s another scenario: if the principals of a site need to go away for a length of time, never take the whole site down. You can always put up a sign saying when you’ll be back or stating that no one is available to attend to the business but make sure that browsers will see that this is only temporary, as they might not come back if they got the wrong impression that your business is permanently shut down. Simple communication tools come into play here. You can always leave your other pages up so that visitors can still browse and consider what they might buy from you when you you’re back. Further, your site will still have the chance to climb up the SERPs.

You see, maintaining a web site is sometimes complicated especially for those who are just starting. But these mistakes are often done by people who are veterans in the business. Sometimes, a simple miscommunication or a simple misunderstanding will be enough to put all your hard work to waste. We at Cataweb Online try to give you tips and tricks to help make your site climb up the rankings. For more basic and simple guides, check out this site.

Tip for the day: Optimize your page title

At Cataweb Online, we can’t stress this point enough. Page titles are seen first by the search engines and second by the searchers themselves. If you’re page title is relevant enough, chances are you will show up with the right keywords in the search engine results pages (SERPS). You are actually helping the search engines classify your site easier.

The searchers (or your target audience) are the second ones to see your title, but the title is actually the first thing they see about your site. They may or may not choose to follow the link based on your page title. They will bookmark your site if they like what they see once inside. When bookmarking, your page title is the default text. If your page title is concise, relevant, and descriptive enough, searchers will not edit the title itself in the bookmarks column. And what if the searcher bookmarked your page and didn’t bother to change the title? Then he forgets why he bookmarked your page in the first place? If your title isn’t descriptive enough, he just might delete your bookmarked site, or never come back for a visit.

Last, when someone tries to find a site that they liked but forgot to bookmark, they usually look at the browser history. And your page title is what the browser history shows. If again, your title isn’t descriptive enough, then it won’t stand out in a browser history list and you might lose a return visit because of that.

You see, a simple thing such as a page title can be a big factor in SEO. Cataweb Online stresses that sometimes, it’s how you optimize these simple things that can make or break a web site. I hope you found this post useful. And if you want to learn more about SEOs, then you might want to check out this blog that a co-worker wrote. Just follow the link and read about more strategies and tips.

How to get good content for your web site

Checking out the competition’s content and comparing what you have with theirs is a good idea. Check out the sites that rank well in the search engines. If you think that you have better content or that you are optimized better than them, then move on to other aspects of your site. But if you know that you have to get better content for your site, read on.

Writing content yourself can be done using several techniques. Let’s focus on writing articles and summaries of other online articles. This is a time-consuming process and you better make sure that what you’re writing is good. Keep in mind that not everybody is a good writer. You can try summarizing other online articles that are linked to your site. However, make sure that the summaries are relevant and that they contain the appropriate keywords. This is quicker than writing new articles but of course, you need the original author’s permission for this. You can also write short reviews about web sites and products that are related to your own site. Or you can hire a writer to do the dirty job for you.

The quickest and easiest way to add content to your site is to use content that already exists. Very important: avoid copyright infringement. If you like getting sued, then go ahead and put someone else’s material on your site.

To summarize this post, you either take the long way or the short way in getting good content for your site. The bottom line is you need to populate your web site with content that is relevant and of good quality, while avoiding law suits or disgruntled employees along the way.

Cataweb Online’s simple guide to on- and off-page SEO

When we talk about on-page SEO, we mean that portion of SEO that is performed on the web page itself. On-page SEO generally deals with such areas as title optimization, keyword usage, descriptions and contents. You should organize or optimize these aspects in such a way that when the search engines read the source code of the page, they will automatically assume that your web page has what the keyword emphasized.

Off-page SEO is that portion of SEO performed outside the web page, primarily on other people’s web sites. It is generally the creation or proliferation of inbound links that are themselves optimized for the page’s keyword or keyword phrase. When search engines see that many inbound links to your site also contains the keywords similar to your page, they will assume that your page is respected by other web sites dealing with the same topic (or keywords). Hence, your ranking and reputation will considerably go up the list.

For more guides, visit Cataweb Online’s other blog. Just click the link to learn more. You can also join our social network here.

Good content gets the customer’s trust

By having lots of good content, you easily get the customer’s trust. When you create content for your web site, keep it focused on what potential customers are looking for. Searchers are often trying to find out something specific or accomplish a particular task. Your web site will surely get the traffic you yearn for by making sure your pages give them what they’re looking for. If they arrived at your site by searching for specific keywords, make sure that you have the content to satisfy or back up those keywords.

If you don’t have what visitors want, they’ll just click away and go to other sites. Worse, you might lose potential customers to competitors who are offering good content. Why would they spend time viewing your web site if you don’t have what interests them? So bottom line is, be focused on what you populate your web site with. A piece of advice: next time you go online to search, observe your own behavior and you might get some valuable clues to help you attract more visitors and turn them into customers.

At Cataweb Online, we follow these seemingly basic and simple steps and tips to promote our sites. If you want more top strategies and tips, you might want to check this blog out. Just click the link provided to you and enjoy reading and learning from our other contributors.